Despite their innovative design and capabilities, Intel’s NUC computers faced challenges in the market. One of the significant hurdles was their availability. Often, these machines were hard to find, with many resellers operating on a business-to-business model. Additionally, the starting price for a nearly bare-bones unit was often upwards of $1,000, making it less accessible to a broader consumer base.
However, the biggest blow to the NUC line’s future came when Intel decided to discontinue the product line. This decision meant that the touted upgradability of the NUCs, primarily through the swappable “Element” board, could no longer be a selling point.